Creating displays, branded takeovers, shop-in-shops and fixture designs, working with vendors to enhance the in-store experience and customer journey for Tweed and Tokyo Smoke across Canada.

Marketing projects for cannabis retail, from product launches to educational items.

Determining fixture, mannequin and in store communication placement within new shops throughout Canadian wholesale. Developing the new store set up planograms, ongoing seasonal planogram and overseeing execution of all set ups by the field visual merchandisers. Including creation of training programs for all merchandisers.

Developing the window calendar for North American stores, collaborating with a creative team on all assets and production. Creating all guidelines for installation, including sourcing additional props needed for set up. Working with the buying team on seasonal merchandising and sending monthly guidelines to stores.

Leading the visual team in creative ideas for in-store displays, and managing the execution of those ideas, including sourcing props, painting, creating vinyls, mannequin styling and placement of entire display within the store. Working on all in-store visual elements from event set up to windows.

Managing all visual merchandising for Tweed and Tokyo Smoke retail throughout Canada. Creating all guidelines for standards, staff communications around vm set ups and planograms, new displays to address business needs, and new store opening documents including floor plans and fixture placement.

Managing all visual merchandising for Tweed and Tokyo Smoke retail throughout Canada. Creating all guidelines for standards, staff communications around vm set ups and planograms, new displays to address business needs, and new store opening documents including floor plans and fixture placement.

Leading the visual team in creative ideas for in-store displays, and managing the execution of those ideas, including sourcing props, painting, creating vinyls, mannequin styling and placement of entire display within the store. Working on all in-store visual elements from event set up to windows.

All assistant styling working in New York City with Mel Ottenberg, including editorials, fashion shows, personal styling, advertisements, and music videos.

Styling for multiple projects including personal styling, films and editorials.

Leading all visual merchandising of Canadian wholesale, including adapting all worldwide directives to support shops. Working closely on new shop builds including fixture and mannequin placement, and overall merchandising. Managing visual merchandisers supporting east and west coast wholesale business.

Interior styling for multiple projects including seasonal presentations, staging homes and advertisements.